What has happened to the toys and great prizes that used to be in cereal? I was walking down the cereal aisle the other day and I couldn’t find one box that had a prize in it. When I was a kid almost every cereal box had some kind of prize in it.
I remember
ACTION FIGURES
TRADING CARD OF SPORTS AND MOVIES – I STILL HAVE THE 3D HOCKEY CARDS AND MINI HOCKEY CARDS ON A WHOLE SHEET WITH THE ENTIRE TEAM FROM POST CEREALS
LITTLE PLASTIC FIGURES FROM MOVIE AND TV (WINNIE THE POO) THAT WENT ON THE END OF YOUR PENCIL. THERE WERE ALSO BIG PENCIL HOLDERS THAT WERE FROM THE DISNEY MOVIE “THE BLACK HOLE”
LITTLE MINI BUSTS OF HOCKEY PLAYERS
LITTLE STAR TREK HEADS + MINIATURE STAR SHIPS
LITTLE DISCS THAT HAD PICTURES OF DIFFERENT TYPES OF AIRPLANES – SOME HAD HOCKEY PICS- SOME WERE OF THE BAND “THE MONKEYS”.
SOME CEREALS CHEAPED OUT AND MADE YOU CUT THE CARDS AND PICTURES RIGHT OFF THE BOX ITSELF. SOME MADE YOU COLLECT BOX TOPS AND MAIL AWAY FOR THE PRIZE. THOSE WERE USUALLY GOOD ONES. EVEN NESTLE QUICK HAD SOME COOL 3D TRADING CARDS OF STAR CONSTELLATIONS AND ANIMALS. RED ROSE TEA HAD THE GLASS FIGURES OF ANIMALS AND FAIRY TALES- ALSO A HUGE ARRAY OF MINI CARDS OF ANIMALS OF THE WORLD, BIRDS- A WHOLE BUNCH. CRACKER JACK HAD MOSTLY 3D ANIMAL AND INSECT CARDS. EVEN PEANUT BUTTER HAD HOCKEY CARDS UNDER THE LID.
I used to beg my mother to buy cereal just so I could get the prize. I had no intention of eating the cereal but I promised her I would. As soon as I got home I would rip that box open- take out the toy and put that box on the shelf where it would sit until my mother threw it out. I eventually had to eat a few token bowls to prove my sincerity. Then I would just slowly throw out the cereal until the box was empty. I still have most of the toys I collected. My kids don’t know what they are missing out on. The great prize hunt was one of my favourite memories. Those were the days.
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